How to get my business website on the first page of Google?
Getting your business website on the first page of Google is one of the most frequently asked questions of our time. In order to achieve this, there are numerous factors to consider and understand.
First page of Google results – How does Google work?
Google is the world’s leading search engine and aims at delivering relevant and fast results to the user. There is a complex system to how Google chooses to rank it’s results, and this is the outline of how it works.
Google uses a system called ‘crawling’ in order to navigate around the world wide web (which by the way is comprised of over 130 trillion web pages, and constantly growing). Google crawl these pages by linking from page to page using software called ‘Spiders’. These spiders jump from site to site, page to page, and thus Google is able to add these pages to it’s index. When you search on Google, you are not searching the entire web, you are searching the Google index.
To ensure that your site is included in this index, there are various techniques and actions that we implement, along with actually asking Google to come and have a look or ‘crawl’ your website. Although your website may have been included in the Google index, this does not mean that it will automatically rank well in the search results.
Google look at over 200 factors (that are constantly changing) when considering where to rank you site in search results – and this is where we as a professional website design and search engine optimization company come in. We perform various on page and off page techniques that align with Google best practice standards and methods in order to get your business website on the first page of Google results. Although this is never a guarantee, these techniques generally produce very favorable results.
How long will it take to get my website on the first page of Google?
This is a question with no real concrete answer – but the general rule-of-thumb is that it takes between 3 to 10 months to start seeing favorable results. These results depend on a number of factors including search volume, online competition, website quality, frequency of fresh and relevant new content additions, off page (social media etc) activity and more. Webture tracks your online competition and performance in this regard, making it easier to determine the best strategies for getting your business website on the first page of Google.