Social Media has taken the world by storm – never has it been more important to establish a strong social presence than now! Research has shown us that social media marketing has a higher conversion rate (leads to closing) than outbound marketing. This is why it is so vitally important to take the social engagement flurry seriously.
It is not only important to establish strong social presence, but it is essential to have an active social media presence. This means that you need to have active engagements with your social fans. Keeping active and engaged with users seriously helps drive more traffic to your website and this is a golden opportunity to get that traffic you need.