Facebook for business is such an important element of your social media strategy. Since Facebook was the first popular social media platforms it has a huge number of users world-wide. Almost everybody has a Facebook account – and this is why the advertising industry started changing according to how these users engage on an online social platform.
Facebook presence has never been so important. Due to the fact that Facebook users register with all of their target demographic information, and display their likes, hobbies and interests it makes it a great marketing opportunity. We can target users based on these attributes and thus it is a highly targetable and effective marketing mechanism.