Google is arguably the best source of online leads for business. A Google Ad words campaign is a paid (Pay per Click) method that millions of businesses around the world use to gain more traffic to their websites. Google Ads are a great way to push our results to the top of page one Google results under specific keywords. The campaigns are very targetable and very measurable; they work on a ‘pay per click’ basis. The cost of the click depends on online search volumes, online competition and various other factors.
We always believe that organic results are the most valuable in terms of longevity (this comes from a strong SEO campaign), however, Google Ads are a fantastic way to boost traffic and advertise promotions or special events, with quick results.
Google ads campaigns have shown an average click through rate (on mobile search and first position) of around 27.7% which is substantial. It is always advisable (from our point of view) to run Google Ads campaigns in conjunction with a good SEO campaign.