Search Engine Optimization
What is SEO?
Search Engine Optimization, or SEO, is a combination of techniques that are implemented on and off the website. SEO is not just one thing – it is a combination of all of the digital elements that make up your digital profile or online eco system.
Google is all about relevance for the user. This is a great model as it keeps the main and original objective in focus. Billions of searches occur across a variety of Google platforms every single day. In order to gain access to this market share, you need to be serious about SEO.
The first step is to determine what your current online presence looks like. We analyze your digital visibility and look at all aspects of the environment online. Imagine that your company has been brought to life, and needs to fully functional in order to live. Just like your body, your digital eco system needs to be well structured, have a good foundation, able to grow and is healthy.
The number 1 Google ranking factor is CONTENT! But not just any content….it has to be well constructed and optimized for Google.
Elements that should strongly be considered in your digital marketing strategy are as follows:
- On page optimization
- Off page optimization
- Technical SEO tools
- Social Media. Google now crawls and indexes social media posts and is seen as a ranking signal:
- YouTube
- There are many more elements to consider when designing your digital marketing strategy. Contact us to get a quote and follow us on Facebook and LinkedIn for updates, news and specials.
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